Today, colon cancer is the second deadliest cancer in the United States. But we can end this disease! LEAD FROM BEHIND was launched in 2022 to let everyone know that colon cancer is The Preventable Cancer. And the best way to prevent it or detect it early is by getting screened. In 2021, thanks to guidelines that lowered the age of your first screening from 50 to 45, 20 MILLION more Americans are now eligible to get checked.
Founded by Brooks Bell, tech entrepreneur and colon cancer survivor, and powered by the Colorectal Cancer Alliance, the largest nonprofit organization dedicated to colon cancer, LEAD FROM BEHIND was created in partnership with Ryan Reynolds and his creative agency Maximum Effort.