ON A MISSION TO MAKE COLON CANCER FAMOUS
LEAD FROM BEHIND IS POWERED BY THE COLORECTAL CANCER ALLIANCE
Today, colon cancer is the second deadliest cancer in the United States. But we can end this disease! LEAD FROM BEHIND was launched in 2022 to let everyone know that colon cancer is The Preventable Cancer. And the best way to prevent it or detect it early is by getting screened. In 2021, thanks to guidelines that lowered the age of your first screening from 50 to 45, 20 MILLION more Americans are now eligible to get checked.
Founded by Brooks Bell, tech entrepreneur and colon cancer survivor, and powered by the Colorectal Cancer Alliance, the largest nonprofit organization dedicated to colon cancer, LEAD FROM BEHIND was created in partnership with Ryan Reynolds and his creative agency Maximum Effort.
THESE ARE THE PEOPLE WHO LEAD FROM BEHIND
THE PEOPLE BEHIND LFB
MICHAEL SAPIENZA
CEO, COLORECTAL CANCER ALLIANCE
After losing his mom to colon cancer, Michael started a colon cancer nonprofit that became the Colorectal Cancer Alliance.
MICHAEL SAPIENZA
CEO, COLORECTAL CANCER ALLIANCE
After losing his mom to colon cancer, Michael started a colon cancer nonprofit that became the Colorectal Cancer Alliance.
BROOKS BELL
LEADER IN DIGITAL ANALYTICS & EXPERIMENTATION
FOUNDER, BROOKS BELL, INC.
CO-FOUNDER, LEAD FROM BEHIND
JANA BABATUNDE-BEY
VETERAN MEDIA INDUSTRY EXECUTIVE AND PRODUCER
FOUNDER J. BEY ENTERTAINMENT, LLC
BOARD MEMBER, COLORECTAL CANCER ALLIANCE
LEE DRANIKOFF
VETERAN BUSINESS DEVELOPMENT & FINANCIAL STRATEGIST
BOARD CHAIR, COLORECTAL CANCER ALLIANCE
CHARLIE GUEVARA
VETERAN MEDIA, TECHNOLOGY, & TALENT INDUSTRIES EXEC
BOARD MEMBER, COLORECTAL CANCER ALLIANCE
RYAN JOHNSON
TRAILBLAZER OF DEI IN GAMING
CEO AND FOUNDER, CXMMUNITY MEDIA
ESTEE R. PORTNOY
VETERAN MARKETING, MEDIA, & PHILANTHROPY EXEC
SVP, JUMP MANAGEMENT (MICHAEL JORDAN FAMILY)
IN PARTNERSHIP WITH
IN PARTNERSHIP WITH
Join us and be a leader
who proudly checks their A**
Join LEAD FROM BEHIND and help prevent colon cancer in yourself and others.
